Search Engine Optimisation

Converting visitors to a web site into customers is usually the prime objective for most companies. Therefore the more visitors a web site attracts should mean more enquiries and more orders.
Raising your visitor numbers can be achieved in many ways, and one of the cheapest ways is to make sure your web site is as 'search engine friendly' as possible to ensure it correctly submitted and indexed by the top search engines.

We provide crucial information regarding visitor numbers and current web site positions via a monthly report so you can easily see benefits of spending time analysing your keywords.

Optimisation and Attracting more visitors can take many forms, and we can provide expert assistance with them all, from web page setup to email broadcasting campaigns.

• Good Copy is King - Persuasive, honest and accurate copy is absolutely critical to any web site that wants to attract and hold the attention of passing visitors. At Pivotal we can analyse and optimise your information so your visitor is better informed and more likely to stay.
• Keyword Analysis & Competitor research - By using software tools that contain a database of recent internet searches, we can tell what keywords people are actually using to find businesses like yours, and can feature them prominently in your website. We can find out who your competitors on the internet are, and how they feature in the search engines and other forms of internet advertising.
• Visitor Analysis - Like the old cliché says, "if you can't measure it, you can't manage it". By analysing your visitor reports we can scientifically measure the visitor response to changes in copy, images, colours... and make the good options permanent.